Getting Ready

Draft sales strategy, target markets, and distribution channels

Appoint the Key Account Manager and sales team

Conduct training on-site at principal’s manufacturing plant to understand the company, product range, applications, current markets, and teams

Jointly identify main players, key target customers, and competitors

Launch

Identify end-user needs and translate them into product features.

Submit progress reports to the principal and make needed adjustments regularly.

Contact existing leads.

Make personal contact through phone calls and visits to introduce the product range to new customers.

Visit and walk the key industry exhibitions for target applications.

Maintain close follow-up and build relationships.

Understand and balance cultures and mentalities between home and targeted countries.

Business Development

Present offers to customers and engage in regular follow-ups with decision makers to secure orders

Provide proactive support and ensure accessibility for customers

Introduce products to decision makers in engineering, purchasing, quality, and finance

Understand the needs of these decision makers

Establish strong relationships and make regular visits, including with the principal

Obtain RFQs and assist in the quoting process with the principal

Account Management

Accompany principal executives on joint visits to customers

Reporting, budgeting, and forecasting according to the principal’s directions

Support SOP for smooth start-up

Maintain regular contacts with all involved departments

Support daily sales operations, claims, payments, and delivery issues

Secure existing projects, identify incremental sales opportunities and future projects